One of the secrets to business success is pricing your products properly. Proper pricing will enhance how much you sell, creating the foundation for a business that will prosper. Get your pricing strategy wrong and you may create problems that your business may never be able to overcome from.

There are a variety of different types of pricing strategies in business. However, there's no one surefire, formula-based approach that suits all types of products, businesses, or markets. Pricing your product usually involves considering certain key factors, including pinpointing your target customer, tracking how much competitors are charging, and understanding the relationship between quality and price.

Consumers can be enticed to purchase more product when offered incentives. This can be achieved by offering volume discounts or free product.

For example, do not only show a price for 1 pack of bulbs but also a discounted price for 3 or 4 packs.
One can also offer free products such as a bulb planter or fertilizer when the purchase exceeds a certain dollar amount.

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